How The 4-Hour Workweek by Timothy Ferris Changed Johnny Wolf’s Life (A PUA Book Review)

By Johnny Wolf

Hey Johnny Wolf here. I’m sure most of you have heard of the book, “The 4-Hour Workweek” by Timothy Ferris.

I’m here to tell you that it changed my life, where I went from a 9 to 5 corporate job, then a professional Pick Up Artist (PUA), and finally to where I am now: healthier, wealthier, but most importantly, happier.

Note: This book review of “The 4-Hour Workweek” is from the perspective of self-help and self-improvement, which is the basis of the holistic PUA. It’s a about the long term picture of me stop being a Pick Up Artist, but instead changing my life and being happy as a MAN, what we call the F-Phase: Future (Fun! Or Fake?!).

Now, I’m sure a lot of you of have even been planning on reading it. But when it comes down to it, most of you probably have been putting it off. I remember the back cover said, “Don’t read this book unless you want to quit your job.”

Fast forward a few months and I ended up “quitting my job,” moving to Thailand and pursuing scuba diving. How did it happen? Well, it’ll be different for everyone, but my review of the 4 hour workweek goes as follows.

Highlights: Timothy Ferris shows you though his own life how he escaped the rat race, the 9-5, which let’s face it, is always at least 8-5 if not longer. His stories about traveling and living aboard inspired me. And what really caught my eye was how he was able to do it for less than I was paying for rent in Los Angeles.

The DEAL Model: from Wikipedia:

In the book Ferriss uses the acronym DEAL for the four main chapters. It stands for: Definition, Elimination, Automation, and Liberation.

Definition means to figure out what a person wants, get over fears, see past society’s “expectations,” and figure out what it will really cost to get where a person wants to go.

Elimination is about time management, or rather about not managing time. This is achieved applying the 80/20 rule to focus only on those tasks that contribute the majority of benefit, and using Parkinson’s Law to limit the amount of actual time spent working. There’s a difference, Ferriss says, between efficiency and effectiveness. The book’s emphasis is on effectiveness.

Automation is about building a sustainable, automatic source of income. This includes techniques such as drop-shipping, automation, Google Adwords and Adsense, and outsourcing.

Liberation is dedicated to the successful automation of one’s lifestyle and the liberation from a geographical location and job. Incidentally, Ferriss notes that if somebody has a regular job, the order of steps will be DELA, not DEAL.

The book asserts that technology such as email, instant messaging, and Internet-enabled PDAs complicate life rather than simplify it. It advocates hiring virtual assistants from developing countries such as India and Philippines to free up personal time.


Johnny Wolf’s Experience: The first step I took was Elimination. I realized how much money I was spending on crap I didn’t really need and how much time I was wasting online.

Then used Automation to free myself from having to pay bills or have responsibilities. Having auto-pay for everything I couldn’t eliminate and figuring out how to make a couple hundred bucks a month online. Truth is, making money online isn’t easy, so I figured I’d make money doing something I love.

I skipped straight to Liberation and moved to Thailand.  A lot of people were saying, “What the hell are you thinking, Johnny Wolf?” But it was time for me to change my life. And by god, I was going to use Timothy Ferris’ “The 4-Hour Workweek” to do it.

So I figured out my monthly expenses could be less than $800, and started working as a Divemaster. Eventually I qualified as a scuba instructor, and love what I do. I even spend a few months “working” as a Muay Thai fighter, getting paid to train and to fight for a camp. How’s that for being dominant and masculine?

Your journey will be completely different I’m sure. But do yourself a huge favor and read “The 4-Hour Workweek” by Timothy Ferris today. Then do yourself a bigger favor and actually act on it. It changed my life and I’m sure it’ll do the same to you!

Warm Regards,

Johnny Wolf – Check out my journey here on my blog