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The Dating Coach Company Behind 100+ Marriages

The ABCs of Attraction was founded in 2005 by JT Tran, a former aerospace engineer who didn’t have his first kiss until he was 20. He built a teachable system for the confidence that never came naturally to him, and thousands of men have used it since, in cities across the US, Europe, Latin America, and Asia.

Our coaches come from Asian, Black, Hispanic, and white backgrounds, and so do our students. Engineers, doctors, college students, CEOs, and more than a few guys who had never approached a woman in their lives.

Some of them are now married. Press play on that video and you’ll see JT officiating a former student’s wedding.

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Blog

The Banter Triangle infographic showing four levels of how to flirt with a girl: Level 0 Job Interview Mode, Level 1 Playful Reads, Level 2 Us Against the World, and Level 3 Big Couple Energypost
The Banter Triangle: 25 Flirting Banter Examples That Keep You Out of the Friend Zone
June 30, 2026 | JT Tran
Dating as a Lawyerpost
Lawyer Dating Advice for Men: The Closing Argument
June 14, 2026 | JT Tran
Barristers ball without a date guide showing a single law student walking alone into a formal ballroom past paired-up classmatespost
Barristers Ball Without a Date: A Single Law Student’s Brief
June 8, 2026 | JT Tran

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